As part of our design update, the screenshots are currently being revised.

Overview

Avg.Multiplier is a metric calculated using click weighted method:

Avg.Multiplier = Sum(Clicks * Multiplier Value) / Sum(Clicks)

How does it work?

Data Sources of the Multiplier value might be different per channel:

• Google: Bidding History-- Due to Google Not Providing Multiplier Value via Its Report API
• Tripadvisor: Channel Report
• trivago: Channel Report